Faisal Al-Da'aja

UX/UI Specialist

I am a seasoned UX designer and UI engineer and have been designing / developing web-based platforms for many years. After all this time, I honed my craft at companies like Maktoob, Souq.com, Yahoo! Maktoob, N2V, MBC Group and to scale these platforms to operate at cross browser level and support mobile devices via best UX approaches (flows, wireframes, prototypes and visual design). and responsive web design as well as applying concepts such as semantic, usability, accessibility...

  • Faisal Abd-Alhafez falah
  • Jul 12, 1982
  • Amman - Jordan
  • Faisal.dajaa@gmail.com
  • +962 - 797799008
  • www.faisal.me


  • UX ManagerAugust 2016 – Present


    Recommend best approaches (flows, wireframes and prototypes) for implementation of user experience for the buyers

    Recommend the improvement areas plus prospective competitive advantages.

    Collaborate with various teams to design end-to-end chain of features.

    Lead the UX of an existing digital property (and multiple digital touch-points) for consumer usefulness, usability, accessibility, visual design.

    Understanding the importance of analysis and iteration as it applies to user testing, user feedback, A/B testing, conversion rate, and more.

    Build and leading a team of User Experience at souq.

    Providing guidance to the team and assist them in removing any roadblocks.

    Identify design tools, guidelines,new design techniques and processes that evolve existing approaches for the larger creative UX community at Souq.

    Understand how to use specialist software such as Sketch, Adobe Creative Suite, Axure and Origami to enable you to design front-end experiences for potential users.

  • Senior UX DesignerAugust 2015 – August 2016


    - I worked on Selling-center wireframes and completion of the creation of the major style guide components to improve UX on Selling center for web and mobile.

    - Searched for the most critical success factor for information architecture based on a clear definition of the problems and needs of the sellers.

    - Applied all material design rules in the design / development.
    - Connected the dots between business needs, innovation and good design.
    - Shared all Front-end technologies such SASS, Grunt, Foundation and bootstrap.

  • Senior Front-End & UX Software EngineerOctober 2014 – August 2015


    Translation of the UI/UX design wireframes to actual code that will produce visual elements of the application and ensure all technology solutions are properly architected and specified. - Created a new project structure with Grunt JS and SASS for HTML pages based on the following points:

    1- All components are responsive (Mobile first)
    2- Used Foundation and sass Library
    3- All Arabic components created automatically by grunt and working fine with RTL direction( HTML is common 100%)

    4- Added all necessary foundation components only and canceled loading the rest files( Reduce CSS size )

    5- Used icons font only and restructure DIST files (Separate CSS componentes and images files (ar+en) )
    - Cross-Browser Compatible (IE 8+ , Firefox,chrome )

  • Senior Front-End DeveloperJanuary 2014 - September 2014

    MBC Group

    I played a major role in UX Principles and Guidelines

  • Senior Front-End DeveloperMay 2013 - January 2014


    I played a major role in the design / Front-end and launch of projects/sites in the geeky environment

  • Entrepreneur In Residence / UX ExpertJan 2012 - May 2013


    I played a major role in the design / development and launch of projects in the geeky environments of the largest internet holding companies in the region.

  • Software Applications Development EngineeringOCT 2009 - July 2012


    Worked on the frontend of the Yahoo! homepage and the development of bidi (bi-directional) support. Also worked on improving the performance of many websites using various performance optimization techniques with the help of tools like Yslow and PageSpeed Insights.

  • Web Designer and Frontend DeveloperOCT 2008 - OCT 2009


    developing frontend localization toolbar for all Maktoob channels and maintaining compatibility with all platforms.
    I've also developed the frontend for Maktoob SSO, Helwa forums, Maktoob blog and most of Maktoob channels as well as a large number of micro-sites for Maktoob's clients at that time.

  • Web Designer and Frontend Developer4 Years


    Designed & developed websites and internet platforms for many private and public firms.


  • University of Jordan, Jordan2008

    BA in Computer Information System
  • Prince Faisal - Collage2004

    Diploma in Information Technology
  • Al-Mqablain High School2001

    Tawjihi Student – Science Major

UX skills

  • UX research
  • Information Architecture
  • Interaction & Interface Design
  • Principles and Guidelines
  • Rapid wireframing and prototype generation
  • Problem Solving
  • user goals
  • Usability testing
  • Material design
  • Web Principles and Guidelines
  • iOS and Android Design Guidelines

Frontend skills

  • HTML4 - HTML5

  • CSS2.1 / CSS3

  • Sass & LESS

  • JS and JS libraries

  • SEO

  • Web Standards

  • Web Performance

  • HTMl frameworks like Foundation and Bootstrap

  • Mobile-first & Responsive

  • Semantic

  • Accessibility

  • Bi-directional

  • Cross-browser Compatibility

  • W3C Validation

  • Advanced CSS

  • JavaScript

  • Build tools like Grunt

  • JS libraries

CMS experience

  • Magento

  • osCommerce

  • Drupal

  • Wordpress

  • Zen Cart themes

Design Skills

  • UI Design Patterns
  • Web Design Trends
  • Copywriting
  • Contextual awareness
  • Advising on Social Media
  • Design and layout of Newsletters and Mailshots
  • App designs and mobile screen sizes ( android and iphone)

Contact info